The Kestè logo was inspired by Mount Vesuvius in Naples Italy, to reflect the volcanic mountain in its full state of eruption. Hence the splattered paint exploding out of the mountain top. Neapolitan’s infamous wood-fired style pizza was brought to life and merged with this famous landmark, and simplified into a few broad strokes with a paintbrush and some paint splotches.
The Kestè logo seen in the wild.
(click to enlarge +)